Dear Exploring Reader
How did you feel when you read the title of this post? Did it pique your curiosity?
Simultaneously provocative, enigmatic, exhilarating, dodgy, paradoxical, militant, perplexing perhaps… The only reason the title of this post grabbed your attention is because I am an insider. I know full well how this two-word statement would tickle many of us. I’m fluent in the secret language of SEEDS.
My point is, OUTREACH COMMUNICATIONS (our sacred Story Telling) will only work if we fully understand the OTHER. I gently suggest that we invade the hearts, infiltrate the minds and seduce the souls of our fellow humans in order to learn their secret languages and gain access to their truth. So that we can learn from them what SEEDS really is… by successfully reaching them to the core.
Hence my proposals earlier on during our lovely REST meeting:
1 - Brainstorming group to co-create viral memes and themes for widespread visibility and presence. This impulse to succint, concise, condensed, impacting communication already exists (eg. the One-Liner topic in this forum).
2 - Identify our target audiences and classify them by their social context and spheres of influence (corporate, government, arts, education, grassroots, whatever) articulating our discourse to cater for each of them.